Lipton's Package Design

Objective

I was tasked to design a series of packaging for the product of my choice. The series should work together and rely on my design system. Each individual item in the series should have a distinct stand-alone look.

Programs: Illustrator, Photoshop, Procreate

Sketches

My choice of packaging is Lipton's as they have a variety of packaging depending on the tea. In my research, I started going through types of packaging (i.e., paper bags, stickers, sleeves, jars, etc.) then researched and compared Lipton's packaging to figure out which are the main elements they keep in every packaging. 

I then took my plans to procreate, sketching ideas of what packaging I should do for Lipton, trying out various of ideas and designs. And with my sketches, I decided to go with a sleeve as I found stickers were too small to contain the information I wanted to display.

Digital Renditions

With the rough design had been finalize, I went to Illustrator to bring my sketches to life. I included the mandatory packaging requirements and added instructions on how to brew the tea as some packaging provides them. I tried adding little illustrations around the Lipton logo to compliment the tea that was being presented and experimented on what colours would represent which tea.

green tea sleeve design, using a paler green background and a line art of the cup of tea that goes across the whole sleeve
Black tea sleeve design, using a vibrant yellow background with a line art of the cup of tea at the bottom right that goes across the whole sleeve
Chamomile tea sleeve design, with a baby blue background and a line art of the cup at the bottom right of tea that goes across the whole sleeve
Green tea sleeve design, using a vibrant green background with leaves around the Lipton logo and a cup of tea at the bottom right
Black tea sleeve design, with a paler orange background with dried black tea leaves at the corner of the Lipton logo and a cup of tea at the bottom right
Chamomile tea sleeve design, using a baby blue background with flowers around the Lipton logo and a cup of tea at the bottom right

green tea sleeve design, using a paler green background and a line art of the cup of tea that goes across the whole sleeve Black tea sleeve design, using a vibrant yellow background with a line art of the cup of tea at the bottom right that goes across the whole sleeve Chamomile tea sleeve design, with a baby blue background and a line art of the cup at the bottom right of tea that goes across the whole sleeve Green tea sleeve design, using a vibrant green background with leaves around the Lipton logo and a cup of tea at the bottom right Black tea sleeve design, with a paler orange background with dried black tea leaves at the corner of the Lipton logo and a cup of tea at the bottom right Chamomile tea sleeve design, using a baby blue background with flowers around the Lipton logo and a cup of tea at the bottom right

Mockup

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© Angel Barcelona.
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