Peter Pan Promotional Package

Objective

The main focus of this project was typography as I was tasked to design a typographic poster, a book specimen and a promotional package of a novel of my choosing. I had to keep in mind that my typography choices should compliment the the novel of my choice.

Programs: Illustrator, Photoshop, and InDesign

Typographic Poster

Upon choosing Peter Pan as my novel of choice, I started sketching my typographic poster in procreate. I dug into the different symbols in the novel, from characters to items to quotes. I was looking for the scene I wanted to illustrate in my project. My two main options were:

• Peter Pan and the children fly towards to Big Ben, heading to the second star to the right.
• Big Ben as the main subject of the poster with the clock glowing in the night sky. The building would be silhouettes, covered by the night.

I chose to go with using Peter Pan's head as a silhouette and a quote that's warp, forming in front of the head because it represent what the novel is about, "The boy who never grew up". 

Digital Renditions

In designing my poster, I had to keep in mind that I was also using this for my book specimen so the poster design has to be versatile. So, in illustrator, I was able to wrap the text around Peter Pan's silhouette. However, I had to break up the silhouette in parts for each line of the quote to wrap properly. And then I realized that sans serif looks better than serif font with the design because the serif was too thin and warping in a weird manner that it was just getting lost in the design. Then I tried using borders and banners to fill the white spaces as Peter Pan's head and the title felt too empty. Once I was satisfied, I settled with the silhouette of London from behind and a starry night sky as it was part of a scene in the story.